The Complete Beginner’s Guide for Indian Businesses
In today’s mobile-first world, Instagram has become one of the most powerful platforms for business growth. If you’re wondering how to do performance marketing on Instagram, this blog will guide you step-by-step in simple, easy-to-understand English.
Whether you’re a freelancer, a small business owner, or a digital marketer, understanding how to do performance marketing on Instagram can help you drive more traffic, generate leads, and increase sales — all from one app.
✅ What is Performance Marketing on Instagram?
Before we jump into how to do performance marketing on Instagram, let’s understand the basics.
Performance marketing is a data-driven approach where advertisers only pay when a specific goal is achieved — like clicks, sales, or leads.
Instagram supports this model through its Meta Ads platform, where you can run ads on both Facebook and Instagram.
📲 Why Instagram is Perfect for Performance Marketing
Over 500 million+ daily active users
Highly visual platform, perfect for products and services
Strong targeting features via Meta Ads Manager
Supports affiliate marketing, ecommerce, lead gen, and branding
That’s why understanding how to do digital marketing on Instagram for beginners starts with performance marketing.
🔟 Step-by-Step: How to Do Performance Marketing on Instagram
Let’s break down the steps:
1. Set Clear Goals
Before launching ads, define what you want:
Website clicks
Sales
Leads
App downloads
This is the first step in how performance marketing works effectively.
2. Switch to a Business or Creator Account
To use Instagram Ads and analytics, you need a professional account. This is essential in how to do performance marketing on Instagram profile and page both.
3. Understand Your Audience
Know who your ideal customer is.
Age
Gender
Location
Interests
If you’re still exploring how to do marketing for business on Instagram, audience research is key.
4. Create a Meta Ads Account
To run ads on Instagram, you must use Meta Ads Manager. This tool helps you:
Choose ad objectives
Set budgets
Select placements (Instagram Feed, Stories, Reels)
Track performance
This is a major part of how to do marketing on Facebook and Instagram using one dashboard.
5. Design High-Performing Ads
Focus on:
Clear visuals
Strong call-to-action (CTA)
Short and engaging copy
Mobile-first design
This helps in how to do good marketing on Instagram that captures attention and converts.
6. Use Instagram Reels & Stories Ads
Reels and Stories are where most users engage.
If you’re learning how to do marketing on Instagram for beginners, Reels are your best friend for engagement.
7. Optimize Your Instagram Page
Your profile bio, link, highlights and recent posts should align with your ad messaging.
This is how to ensure success in how to do performance marketing on Instagram page setup.
8. Test and Monitor Results
Use A/B testing:
Try different visuals
Different CTAs
Test formats (Reels vs Feed)
This is essential in learning how performance marketing works and improves ROI.
9. Use Retargeting
Show ads to people who:
Visited your website
Engaged with your page
Added to cart but didn’t buy
This is where how to do performance marketing on Instagram becomes extremely profitable.
10. Scale What Works
Once you find what performs best, increase your budget and scale.
This is when you know how to do good marketing on Instagram that brings real results.
🤝 Bonus: How Do I Do Affiliate Marketing on Instagram?
Affiliate marketing means promoting other people’s products and earning a commission. If you’re thinking how do I do affiliate marketing on Instagram, here’s how:
Sign up with affiliate programs
Create honest product reviews
Use your link in bio
Run performance ads to boost traffic
For beginners, check how to do affiliate marketing on Instagram for beginners tutorials and communities to get started.
🧠 Tips for Beginners: Make Your Ads Work
If you’re just starting out and wondering how to do digital marketing on Instagram for beginners, here are a few tips:
Start small with ₹500/day
Use Canva or free tools to design ads
Watch Instagram Insights daily
Avoid selling in first interaction – focus on value
Even if you’re not tech-savvy, you can easily learn how to do marketing on Instagram for beginners using free resources and practice.
🔄 Difference Between Organic and Performance Marketing on Instagram
| Aspect | Organic Marketing | Performance Marketing |
|---|---|---|
| Reach | Slow and unpredictable | Fast and targeted |
| Cost | Free | Paid per result |
| Control | Limited | High (budget, audience, goal) |
| Results | Long-term growth | Immediate ROI |
When you master how to do performance marketing on Instagram, you combine both strategies for best results.
📌 Real Examples: What Works on Instagram
Clothing brands use story ads with swipe-ups for sales
Coaches use Reels + lead forms for webinar signups
Affiliate marketers run Reels ads with product links
Whatever your business type, once you know how to do performance marketing on Instagram, you’ll be able to monetize your page properly.
💰 Budgeting for Instagram Ads
You don’t need lakhs to start. Here’s a simple plan:
| Goal | Daily Budget |
|---|---|
| Page visits | ₹200–₹500 |
| Lead generation | ₹500–₹1,000 |
| Ecommerce sales | ₹1,000+ |
Start small, test, and scale. It’s the safest way to learn how to do marketing for business on Instagram.
🧩 Final Thoughts
If you were confused about how to do performance marketing on Instagram, now you have a clear roadmap.
From creating the right ads to understanding your audience and tracking ROI, everything becomes easier when you follow this structured approach.
Whether you’re exploring how to do marketing on Facebook and Instagram, running a page, or starting affiliate work — Instagram can be your best-performing channel.
So don’t wait — now that you know how to do performance marketing on Instagram, it’s time to launch your first campaign and grow online!
